100Plus is popular in Malaysia. It has been consistently voted the number one isotonic drink brand in Malaysia in various surveys since its introduction in 1983. 100Plus is a thirst-quenching caffeine-free isotonic drink; specially formulated to help restore what the body has lost during physical exertion and rehydrate your body to its optimal hydration balance.
For the key image, it shows the products are dropping into water, and the splashes from the water make the products look icy cold refreshing. The goal is to make people want to drink 100Plus when they see the image especially in Malaysia is a hot weather country. 100Plus is the optimal hydration for an active lifestyle.
